AREA SALES MANAGER - FOOD SERVICE (EAST COAST)

New York, New York

Starting ASAP

ABOUT US

La Fermière is a thriving and dynamic family business founded in 1952 in the South of France. From its beginning, La Fermière passes on its traditional savoir-faire: combining the finest ingredients to create delicious, indulgent, and all-natural premium yogurt and desserts. Since 2017, we developed our presence in the US market in both retail and foodservice. With a strong presence in the food service in the New York area, we are seeking a dynamic and results-driven Area Sales Manager to drive sales in our current accounts but also foster strategic partnerships in other cities/states.

JOB DESCRIPTION

La Fermière is looking for an Area Sales Manager on the East Coast to help develop the Food Service channel (working with management companies, distributors, chefs, F&B managers...).

As the Area Sales Manager – Food Service (East Coast), you will be responsible for developing and executing sales strategies to promote La Fermière’ s products and expand its customer base in food service. It requires a strong and motivated person that needs to be 80% of the time on the field to reinforce and develop the brand presence.

Working closely with the East Coast Sales Manager, you will help to identify new business opportunities, build relationships with key stakeholders, and drive revenue growth based on the strategy. This role requires a strong understanding of the food industry, exceptional communication and negotiation skills, and a proven track record in sales development.

RESPONSIBILITIES

• Sales Strategy Development: Collaborate with the East coast team to define sales objectives, develop strategic plans, for the food service (Hotels, corporate cafeterias, coffee stores, country clubs…) on the East Coast.

• New Business Acquisition:

  • Conduct weekly filed visits (3-4 days) to current food service clients and prospects

  • Proactively identify and pursue new business opportunities, including distributors, foodservice customers to expand La Fermière’s market presence.

  • Help with the development in new areas for the food service such as Illinois, Texas, Florida.

• Relationship Building: Build and maintain strong relationships with existing and potential customers, distributors, and industry partners to maximize sales and ensure customers’ satisfaction.

• Sales Performance Tracking: Monitor and analyze sales data, track performance against targets, and provide regular reports/presentation and updates to the management team, highlighting areas of success and areas for improvement.

• Trade Shows and Events: Represent La Fermière at industry trade shows, events (demos), and networking opportunities to generate leads, increase brand visibility, and foster business partnerships.

QUALIFICATIONS

• Bachelor’s degree or more in Business, Sales Management or related field

• Proven experience in business sales development, preferably within the food or beverage industry is a plus

• Strong interpersonal and communication skills with the ability to build rapport and negotiate effectively

• Strategic thinker with the ability to analyze market trends, identify opportunities, and develop sales strategies accordingly

• Self-motivated and results-oriented, with the ability to work independently and as part of a team

• Excellent organizational skills and attention to detail

• Ability to travel nationwide in the US

• Driving license mandatory

• Available for at least 12 months

• Bonus: French speaking

ADDITIONAL BENEFITS

• Salary range: 70-80K + bonus

• Comprehensive health insurance coverage, including medical, dental, and vision plans

• Generous retirement savings plan with employer matching contributions

• Fun and inclusive company culture with regular team-building events

• Opportunities for career growth and advancement within the organization

If you are passionate about premium food products, are a dynamic team player, and are excited to contribute to the growth of a renowned brand, we invite you to apply for the position, we would love to meet you. To apply, please submit your resume, cover letter, and any relevant supporting documents to ines.hannaoui@lafermiere.com.

Join La Fermière and be a part of our journey to bring exceptional dairy products to consumers across the United States.