La Fermière Repaints Brooklyn Streets with Its First-Ever Mural

This spring, La Fermière brought a touch of creaminess to Williamsburg, Brooklyn with our first-ever mural, a vibrant and colorful expression of The Art of Indulging, painted in our iconic lavender-blue.

A love letter to indulgence, creativity, and community 💙

“The Art of Indulging” Comes to Life

Located at Wythe Ave & North 9th Street, just around the corner from our new Brooklyn office, the mural celebrated our French heritage, artisanal roots, and growing presence in the U.S.

More than just a visual, the mural embodied our brand philosophy: The Art of Indulging, a refined, elegant approach to enjoying a treat, where each bite is a moment of pure pleasure. It’s a reminder to savor life’s simple joys with elegance and care.

A Blooming Celebration of Spring 💐

To mark the occasion, we hosted a joyful street activation: a flower cart pop-up offering yogurts to people passing by.

It was our way of bringing the mural to life and connecting with the Williamsburg neighborhood we now call home.

Merci Brooklyn

Thank you for the warm welcome and for helping us turn the streets into a canvas of joy.